Persona

VentureLink is designed for entrepreneurs, investors, and professionals in the Web3 ecosystem who seek trustworthy connections, funding opportunities, and a decentralized environment to grow their bus

Persona 1: Alejandro Gómez – The Web3 Startup Builder

Profile

  • Age: 32

  • Location: Barcelona, Spain

  • Profession: Founder of a Web3 startup

  • Experience: 5 years in blockchain development and entrepreneurship

  • Psychological Profile: Innovator, ambitious, tech-savvy

Challenges & Pain Points

Difficult to find skilled Web3 co-founders and developers for his project. ❌ Struggles to access decentralized funding via DAOs or tokenized investments. ❌ Needs to connect with investors who understand Web3 and can provide strategic capital. ❌ Doesn’t trust centralized networking platforms that exploit data.

Blockchain-based identity verification (DID) – Ensures trustworthy connections with investors and developers. ✔ Smart contract-powered fundraising – Allows him to raise capital directly from DAOs and community investors. ✔ AI-driven networking – Recommends relevant investors, co-founders, and partnerships based on his startup’s needs. ✔ Web3 marketplace – Gives him access to developers, marketers, and legal experts for his project. ✔ Decentralized reputation system – Helps him establish credibility in the Web3 ecosystem.


Persona 2: Lisa Carter – The Web3 Investor Looking for High-Quality Deals

Profile

  • Age: 40

  • Location: San Francisco, USA

  • Profession: Business Angel & Innovation Advisor

  • Experience: 10 years in startup investing, recently pivoted to Web3

  • Psychological Profile: Analytical, pragmatic, opportunity-driven

Challenges & Pain Points

Difficult to find legitimate Web3 startups with real traction. ❌ Wants more transparency in investment opportunities—avoiding scams and rug pulls. ❌ Prefers on-chain verification of project credentials instead of relying on traditional pitch decks. ❌ Seeks exposure to decentralized investment structures, like DAOs and smart contract-based equity.

Verified startup profiles & reputation tracking – Ensures projects have real traction and credibility. ✔ Investment via DAOs & smart contracts – Allows her to participate in transparent funding rounds. ✔ $VLINK staking for exclusive deals – Grants her access to curated investment opportunities. ✔ AI-powered deal discovery – Matches her with high-potential Web3 startups aligned with her investment thesis. ✔ NFT-based investor membership – Unlocks premium events, VIP networking, and early-stage deal flow.

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